C-59 “Greenwashing Bill” Webinar: How Industry Can Prepare

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Bill C-59, also known as the “greenwashing bill” was passed without amendments on June 19, 2024 and received Royal Assent on June 20, 2024. The intent of the bill is to enhance the accountability of businesses making environmental and social claims, but some businesses are worried if they make a claim about their product, they may be vulnerable to a greenwashing fine.

Join our free webinar as our panel of experts discuss the bill’s implications for industry and how to prepare.

Discussions will include:

• Minimum requirements for verification
• legal considerations and compliance strategies
• brand and reputation management
• how this bill impacts cleantech companies

Presenters:

• Alex Stuart, Standard Carbon – GHG verifier
• Conor Chell, KPMG – lawyer
• Colleen Holloway, KPMG – brand/marketing expert
• Todd Burns, Cypher Environmental – environmental business owner